Dear Pretty&Cute customers,
Due to the growing numbers of unauthorized retailers selling Lioele products, Lioele has decided to regulate the U.S market's retail price. Lioele has set a minimum floor price for each of their items. Some item prices have been increased while some have been decreased. Setting a minimum floor price has been a long deliberation. Since Pretty&Cute is Lioele's largest authorized retailer in North America, they highly value our input. Lioele's floor price was created based on Pretty&Cute's current pricing. While some retailers will face a major changes with their pricing, it's very minimum for us. Our business value remains the same and will continue to work alongside Lioele to provide you with the best value possible. The price change will take effect on April 1, 2011. Thank you everyone for your understanding.