Friday, July 3, 2015

How To Get Perfect Natural Brows!

Get The Perfect Natural Looking Brows!

 Are you tired of using eyebrow products that are too dark for you, making them look too harsh and unnatural? You no longer need to fear! 

 Step 1) Outline the shape of your eyebrows with the:
Holika Holika Wonder Drawing 24hr Auto Eyebrow was uniquely cut in a square shape to create a more natural brow look. Its waxy type formula allows it to adhere to skin gently without smudging even through sweat and rain. Vitamin E was added to soothe sensitive skin types and nourish the hair follicle. Comes in four shades ranging from light brown to grey black. 
Step 2) Fill in eyebrows for a natural look with the:
Lioele Mix Eyebrow Cake The enriched formula of the Lioele Mix Eyebrow Cake helps enhance the natural shape of the brow while adding subtle colors to keep brows looking natural and filled. The combination of accent colors provides brows contrast and definition.  With its included brow brush, spooly brush and mirror on the inner lid in the convenient compact case, you will be able to perfect your look wherever you go.

Step 3) Set eyebrows with the:
Holika Holika Wonder Drawing 1 Sec. Finish Browcara comes in multiple colors to provide you the perfect match for your hair color! Help yourself to become more stylish by simply changing the color of your brows, and easily adheres to the eyebrows. This quick to dry formula does not get hard or sticky the longer you wear it, and it has a specially designed two-way brush to make your brows appear more delicate, and detailed. 
Let us know what you think down below! Visit our website ( 
or come visit our retail store! (:

Sunday, June 28, 2015

New Skin79 Animal & Fruit Masks!

These Cute Masks Are PERFECT For A Relaxing Evening!

Skin79 Fruit Mask - Strawberry Girl contains rich strawberry vitamin extract to make your skin more lively, and moisturized! Extremely high moisturizing essence is absorbed softly into your skin to give you a more vitalized, and supple look. Green floral fragrance is sure to provide a calming, and relaxing mask experience. Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Skin79 Animal Mask - for Dark Panda is an adorable panda mask containing Niacin amide ingredients that make your skin bright, and transparent! Its whitening functions even out your skin tone, while even aiming to get rid of dark circles! Enriched with grape seed complex to further brighten up your complexion! Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Skin79 Fruit Mask - Watermelon Girl contains watermelon extract to soothe, and moisturize your skin! Contains 100% moisturizing ingredients to hydrate and rejuvenate dry rough patches. Lightly fragranced with an aqua scent this will calm, and soothe irritated skin while supplying it with utmost moisture. Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Skin79 Animal Mask - for Dry Monkey is a hilarious monkey mask containing Hyaluronic acid to intensively moisturize your skin! Perfect for for those that have dry, or sensitive skin this mask packs a powerful hydrating formula to give a hydrating boost. Also, contains Lotus seed extract to soothe troubled, irritated patches. Light aqua fragrance that smells almost refreshing! Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Skin79 Fruit Mask - Pomegranate Girl contains pomegranate extract that maintains elasticity, and glowing skin! High moisturizing, and elastic essence are absorbed softly making the skin hydrated, and supple. Improves wrinkle care with Green floral fragrance that also soothes irritated skin. Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Skin79 Animal Mask - for Angry Cat contains Aloe and Tea tree ingredients to help soothe, and moisturize your skin. Great for those that have troubled skin as this makes instantly soothes any irritations that you may have while calming it with Green floral fragrance. Say no to those 8 harmful ingredients (3 kinds of paraben, formaldehyde, Phthalate) and treat your skin to fresh fruits that solve all your skin problems! 

Come in and Grab These Cuties Before They're All Gone! Perfect For A Relaxing Night! (:

Friday, June 19, 2015

All Your Top Lioele Products Are On Sale!

We are having a SALE! 40% off ALL Lioele Products! Online Only! Until July 31st!

Top 3 Lioele Products:

1) Lioele Dollish Cera-V CC Cream
Estimated Discount Price: $18.03
Original Price: $29.99

The Lioele Dollish Cera-V CC Cream is a brightening CC Cream that offers high coverage and moisturizing properties! It's soft, creamy formula contains color capsules that burst on your skin to match skin tone perfectly! It also has SPF34 which is great for the summer time! This one is a must have!

2) Lioele Aroma Soft Peeling Gel
Estimated Discount Price: $10.92
Original Price: $18.20

The Lioele Aroma Soft Peeling Gel controls dead skin cells and impurities of the skin effectively! It contains natural cellulose which is an organic peeling substance! It helps speed-up the skin turnover cycle to make your skin clean and healthy. It also includes Vitamin A and Vitamin E to promote soft skin!

3) Lioele A.C Control Trouble Patch
Estimated Discount Price: $4.32
Original Price: $7.20

Lioele's A.C Control Patches help to relieve and care for troubled skin! It contains Salicylic Acid & Tea Tree Oil to help disinfect the area as well as reduce redness and assists with healing. If you feel a pimple arising, place a sticker patch directly onto the area!

You can find these products and more on our online store ( We ship worldwide! Make sure to take advantage of this incredible offer!

Thursday, May 28, 2015

Difference between a manufacturing date and an expiration date?

Do you happen to know what the date represents on your Korean cosmetic product? Korean manufacturer’s tend to have a very peculiar way of dating their products, and sometimes it can be confusing to decipher. As a Korean and Japanese company we’ve had our fair share of customers coming in who are concerned whether the product is expired or not; and we assure you that’s definitely not the case. For some unbeknownst reason Korean manufacturer’s traditionally label their products with manufacturing dates instead of an expiration date. So how can you tell the difference? Don't worry, we'll show you how! When you leave you’ll be a professional manufacturing label reader, and you’ll never have to worry about buying expired products ever again! 

When products are unopened, and unused they have a shelf-life of 2-3 years depending on what product, and what brand you have purchased. Those 2-3 years are added to the manufacturing date to make up the expiration date.

How can you tell if it’s the manufacturing date? It’s fairly simple. Usually the manufacturing date is accompanied by these Korean characters 제조” which means “manufacturing" in Korean. 

Here’s an example in the photo below: 

(14.10.27제조) - 2014, October 27.
14 Year -10  Month - 27 Day - Manufacturing (Pink Box)

Typically the year the product was made is listed first followed by the month and day. Then add in 3 years from the manufacturing date and your expiration date should be (17.10.27제조) or 2017, October 27. Once you get the hang of it it’s fairly simple right?

Now let’s move onto the expiration date shall we? When Korean manufacturer’s label an expiration date on the product it will have either “EXP” standing for expiration, or the Korean characters 까지 which means “good until or "best used by. 

Heres an example of an expiration date:

(EXP) 1603까지
(EXPIRES) 16 Year - 03 Month - Best Until / Expiration Date (Pink Box)

This one’s a little bit different because instead of a day it just lists the month and year it will expire. If that happens then you generally have by the end of the month to use that product.

So that about wraps it up for this discussion! Can you tell the difference between manufacturing dates and expiration dates now? If not then we’ll be more than willing to help! Just comment down below or shoot us a message at and we’ll be happy to answer any questions you may have regarding your product dates! 

Monday, May 18, 2015

A Sexy Look Inspired By Hyori Lee


Planning to have a night out in town this weekend? Create this sexy daring look and catch the attention of everyone you encounter! This step by step tutorial will get your face ready for a night of partying! This look will complete your outfit and give you the confidence you need! 

Start with the Face!

1. Primer!
The Lioele Secret Pore Rich Balm
provides amazing coverage of enlarged pores, lines, or
skin imperfections!

2. CC Cream!
The Lioele Dollish Cera-V CC Cream
Offers high coverage and moisturizing properties. It evens your tone and brightens your skin!

3. Concealer!
The Holika Holika Cover & Hiding Liquid Concealer
Is a smooth formula with great coverage that will conceal your blemishes, dark circles, or any other skin imperfections you may have!

4. Foundation!
The Holika Holika Pure Mellow Skin Tuning Liquid Foundation
Moisturizes, softens, and give you a photoshop finish!

5. Contour & Highlight!
The Etude House Aloha V-line Slim Maker
Will naturally shade and highlight your face to create a flawless V-line face!

6. Finishing Powder!
The Skinfood Peach Sake Silky Finish Powder
Has ultra-fine micro-silica powder keeps the skin fresh and soft as silk. It has a Matte finish & oil control so your face isn't a greasy mess by the end of the night!

7. FInishing Spray!
The Skinfood Red Orange Makeup Finish
Has a refreshing orange scent and will control oil, revitalize, and brighten your skin!

Now, Moving on to the eyes! 

1. Eyeshadow!
The Lioele Real Color Eyeshadow
Is creamy eyeshadow that is long-lasting, pigmented, and shimmers! Perfect for all night wear!

helps to create and/or enhance the appearance of cute aegyo-sal under eyes. It is long-lasting and brightens the eyes!

3. Eyeliner!
Is waterproof, smudge-free, and long-lasting! This vivid black liner lasts all day long, and quickly dries once applied. Smudge-free formula that’s resistant to sweat, water, and tear! 

4. Mascara!
The Lioele Volume & Curling Mascara
Will keep stubborn Asian lashes stay curled and volumized long after it has been applied.

5. Brows!
The Holika Holika Wonder Drawing 24 Hour Auto Eyebrow
Has a waxy formula that is waterproof, natural, and contains Vitamin E! . Its waxy type formula allows it to adhere to skin gently without smudging even through sweat and rain. Vitamin E was added to soothe sensitive skin types and nourish the hair follicle!

 Last but not least, Lips!

1. Lip Gloss!
The Jealousness Juicy Pearl Lip Gloss
Provides a neutral lip color and shine! It'll keep your lips moisturized all night! It  immerses your lips with essential vitamins and nutrients to keep them happy and healthy!

Create this sexy look, hashtag #prettyandcute, and let us know how it worked out for you below! 

Thursday, April 30, 2015

Summer means oily skin and acne EVERYWHERE!

  As Summer is approaching quickly, oily skin and acne are on the rise. Layers on layers of make-up wouldn't be the best choice when the sun is blaring and the air is humid. That just results in make-up running down your face. The solution to this would be taking care of your skin with the right products so that you don't have to deal with hiding behind a face full of make-up everyday! Here's a quick step by step skin care routine to get your face ready for summer!

Step 1: Cleanse Cleanse Cleanse!
Lioele A.C Control Mousse Cleanser: This cleanser is AMAZING! Perfect solution for trouble areas! It contains triclosan, salicylic acid, and azalaic acid which acts mildly to relieve redness. It also contains grapefruit peel extracts which soothes sensitive areas, so it isn't too harsh on the skin. In addition to that, this cleanser helps protect your skin from harmful environments and is suitable for all skin types! 

How to Use: Simply squeeze the product onto your palm and use fingers to rub mainly on the: forehead, both cheeks, and nose! Gently massage for at least 30 seconds then rinse with lukewarm water and pat your face dry with a soft towel!

Step 2: Peel Away Your Troubles!
Lioele Aroma Soft Peeling Gel: This product controls skin cells and impurities of the skin! It uses cellulose, an organic peeling substance that helps speed up the skin turnover cycle to make you skin clean and healthy. As a bonus it contains Vitamin A and E to promote skin softness!

How to Use: Apply gel to face and gently massage into skin. Let it sit on your face for 10 minutes then rinse and dry your face!

Step 3: Tighten Pores & Remove Excess Impurities! 
Etude House Skin [Mal:Gem] Fresh: This toner is hypoallergenic and promotes a clear skin complexion! It reduces oil production without over drying the skin. It moisturizes the skin, while still leaving a matte finish! 

How to Use: Gently apply all over face with a cotton ball! 

Step 4: Kill Those Pop Up Acne Spot On! 
Lioele A.C Control Trouble Spot Trouble Hunter: That's a fun one to say! This spot treatment works miracles! You'll see results the next morning. This Trouble Spot Trouble Hunter contains Citrus Unshiu Fruit Oil to help smoothen and calm effected areas! It also has Centella Asiatica Extract which aids in reducing redness and regeneration of skin!

How to Use: Simply just use the droplet to dispense product onto trouble spots! 

Step 5: Hydrate Without Over Flooding With Moisture! 
Holika Holika Aqua Max Sebum Control Moisture Cream: Last but not least, MOISTURIZE! This moisturizer is the perfect moisturizer for oily skin! It contains sebum control capsules that balances the moisture oil levels and tightens enlarged pores! 

How to Use: Scoop an adequate amount onto hands and gently apply all over the face! 

That concludes this Summer Skin Care Routine! A few extra item that are handy to have are:
Lioele A.C Control Trouble Patch: Which is perfect for treating irritated trouble areas, over night! They help prevent pimples before they pop up! 

How to Use: Put one patch on irritated spot,  leave on overnight, and remove in the morning!

Etude House Oil Control Film: Which soaks up excess oil from your face without smudging makeup or leaving behind residue! Perfect for those extra oily days! 

How to Use: Remove sheet from container and blot sheet gently on face to remove oil and shine!

Summer is the time to be care free and to have fun! Spending time in the sun, water, and sand are a must! Don't let troubled skin hold you back! All it takes is 20 minutes to take care of your skin! 

Thursday, January 15, 2015



Here at  ©prettyandcute, we believe that taking care of your skin is the #1 priority in beauty secrets. Your skin is the base before applying makeup; like a canvas. We all want our canvas to be smooth and beautiful so here are a few tips on how to achieve beautiful, flawless skin. Of course, you won't wake up the next morning and WA-LA! You have a flawless face, but we can guarantee with persistent and consistency in a matter of time, you will definitely see amazing results. 

Our skin definitely needs a little extra caring for. Whether you have oily, combination, or dry skin there is always something beneficial you can do to make it feel more elastic and healthy. The first key to achieve healthy, dewy and glowing skin is to drink lots of water, eating greens and having a good skin care routine. The products listed below are some of our favorites.


The Lioele Vita Juicy Foam Cleanser (Blueberry) is a great everyday cleanser for those with normal to dry skin because it leaves your skin super soft and moisturize after washing off all the dirt and makeup from a long day. Your skin will definitely thank you for not leaving it dry and cracky :) 

The Faceshop Herb Day 365 Cleansing Foam (Peach) is favorite among those with oily/combination skin because peach, not only does it tastes good it helps control the oil sebum in your skin, leaving your skin feeling normal yet refresh, the opposite of oily and greasy. 


Etude House Skin Mal:gem (Deep Moist) can be used both during the day or night depending on your schedule. This toner is great for those with normal/dry skin. All you need is to dap a cotton pad with a few drops of the product and swipe it in circular motion around your whole face after cleanser to add that extra moistness to your face!

Mizon Witch Hazel 90% Toner is one of our top selling toners. Why? Because its leaves your skin feeling hydrated yet oil-free after using it! Super light and feels like nothing when applying on your face after cleanser. A little of this product can go a long way. So for those with oily/combination skin, we definitely recommend giving this toner a try. 


The Face Shop Calendula Eden Essential Moisturize Essence is suitable for all skin type, however those with sensitive and dry skin can call this their holy grail essence! By using this essence, you're revitalizing your skin and soothing it. Keeping it calm and collected while in a matter of time, leaving your face spot free :)

ElishaCoy Snail Repairing Snail Essence is amazing for just about anyone! This essence is great for those with acne prone skin because it helps reduce acne scars as well as evening out your skin tone by brightening those areas. Not to mention, it helps prevent wrinkles and reduces wrinkles! Can we say OH HAIL SNAIL!?


Mizon Original Skin Energy Peptide 500 reduces fine lines while also increasing elasticity and moisturizing your skin. This product has a combination of enriched ingredients to help you achieve firmer skin. A few drops on the palm of your hands and lightly pat it all over your face and let the magic happen. 

Skin79 White Reviving Skin Radiance Solution helps brightens, tones, and moisturizes the skin. This ampoule is great for those with dark spots and highly pigmented areas that they want to get rid of. Your skin will look healthy and glowy in a matter of time when you use this product. 


Holika Holika Black Caviar Anti-Wrinkle Eye Cream is a great eye cream to target any signs of aging around the eyes. This product uses signature ingredients that prevents wrinkles while also reducing any sign of wrinkles. By applying a thin layer around the eye area, your eyes will not only feel hydrated and moisturized, it will also be protected by any external factors like UV rays and dehydration. 

ElishaCoy Skin Repairing Snail Eye Balm using its key ingredient, snail slime extract it will brighten and help with any wrinkles you may have as well as prevent it. This eye cream has a light consistency that can be use day or night and it quickly absorbs into your skin leaving a non-sticky finish. It doesn't stop there, it also reduces puffiness! 


Etude House Skim Mal:gem (emulsion) is an hypoallergenic emulsion that not only moisturize, but retain the moisture and has pore control properties. This emulsion is a 3-in-1 skin care product being a moisturizer, essence and a cream, creating a clear complexion for your skin with deep penetration leaving it hydrating and nourish. 

Skinfood Peach Sake Emulsion is a skin treatment great for those with oily/combination skin. This emulsion tighten pores while leaving your skin with a matte finish. Peach extract is enriched with vitamin C and will help with skin irritation while sake extract helps control the oil in your skin by regulating sebum production. Simply apply this emulsion on skin until fully absorbed 


Lioele Waterdrop Sleeping Pack is one of our all time favorite sleeping pack! This product is amazing and the results is almost instant. Apply this sleeping pack on at the end of your usual skin regimen and sleep with it on, its non-greasy and fast absorbing. By the time you wake up, simply just wash your face and say hello to your renew hydrated, super soft baby skin!
Holika Holika Pearly Blossom Cream contains Bulgarian rose water and rose essential oil leaving the skin rejuvenated and moisturize. This cream is light weight yet ultra rich that it will help retain moisture to your skin and keep it hydrated. 

The Korean skincare regimen might seem a little too hectic to keep up with, but we should all find the time to set a side 30 minutes a day to pamper our skin. The results will be all worth it in the end. You don't have to follow all 7 steps but follow as many as you can and your skin will thank you for making it more youthful and beautiful :)