Thursday, May 28, 2015

Difference between a manufacturing date and an expiration date?

Do you happen to know what the date represents on your Korean cosmetic product? Korean manufacturer’s tend to have a very peculiar way of dating their products, and sometimes it can be confusing to decipher. As a Korean and Japanese company we’ve had our fair share of customers coming in who are concerned whether the product is expired or not; and we assure you that’s definitely not the case. For some unbeknownst reason Korean manufacturer’s traditionally label their products with manufacturing dates instead of an expiration date. So how can you tell the difference? Don't worry, we'll show you how! When you leave you’ll be a professional manufacturing label reader, and you’ll never have to worry about buying expired products ever again! 

When products are unopened, and unused they have a shelf-life of 2-3 years depending on what product, and what brand you have purchased. Those 2-3 years are added to the manufacturing date to make up the expiration date.

How can you tell if it’s the manufacturing date? It’s fairly simple. Usually the manufacturing date is accompanied by these Korean characters 제조” which means “manufacturing" in Korean. 

Here’s an example in the photo below: 

(14.10.27제조) - 2014, October 27.
14 Year -10  Month - 27 Day - Manufacturing (Pink Box)

Typically the year the product was made is listed first followed by the month and day. Then add in 3 years from the manufacturing date and your expiration date should be (17.10.27제조) or 2017, October 27. Once you get the hang of it it’s fairly simple right?

Now let’s move onto the expiration date shall we? When Korean manufacturer’s label an expiration date on the product it will have either “EXP” standing for expiration, or the Korean characters 까지 which means “good until or "best used by. 

Heres an example of an expiration date:

(EXP) 1603까지
(EXPIRES) 16 Year - 03 Month - Best Until / Expiration Date (Pink Box)

This one’s a little bit different because instead of a day it just lists the month and year it will expire. If that happens then you generally have by the end of the month to use that product.

So that about wraps it up for this discussion! Can you tell the difference between manufacturing dates and expiration dates now? If not then we’ll be more than willing to help! Just comment down below or shoot us a message at and we’ll be happy to answer any questions you may have regarding your product dates! 

Monday, May 18, 2015

A Sexy Look Inspired By Hyori Lee


Planning to have a night out in town this weekend? Create this sexy daring look and catch the attention of everyone you encounter! This step by step tutorial will get your face ready for a night of partying! This look will complete your outfit and give you the confidence you need! 

Start with the Face!

1. Primer!
The Lioele Secret Pore Rich Balm
provides amazing coverage of enlarged pores, lines, or
skin imperfections!

2. CC Cream!
The Lioele Dollish Cera-V CC Cream
Offers high coverage and moisturizing properties. It evens your tone and brightens your skin!

3. Concealer!
The Holika Holika Cover & Hiding Liquid Concealer
Is a smooth formula with great coverage that will conceal your blemishes, dark circles, or any other skin imperfections you may have!

4. Foundation!
The Holika Holika Pure Mellow Skin Tuning Liquid Foundation
Moisturizes, softens, and give you a photoshop finish!

5. Contour & Highlight!
The Etude House Aloha V-line Slim Maker
Will naturally shade and highlight your face to create a flawless V-line face!

6. Finishing Powder!
The Skinfood Peach Sake Silky Finish Powder
Has ultra-fine micro-silica powder keeps the skin fresh and soft as silk. It has a Matte finish & oil control so your face isn't a greasy mess by the end of the night!

7. FInishing Spray!
The Skinfood Red Orange Makeup Finish
Has a refreshing orange scent and will control oil, revitalize, and brighten your skin!

Now, Moving on to the eyes! 

1. Eyeshadow!
The Lioele Real Color Eyeshadow
Is creamy eyeshadow that is long-lasting, pigmented, and shimmers! Perfect for all night wear!

helps to create and/or enhance the appearance of cute aegyo-sal under eyes. It is long-lasting and brightens the eyes!

3. Eyeliner!
Is waterproof, smudge-free, and long-lasting! This vivid black liner lasts all day long, and quickly dries once applied. Smudge-free formula that’s resistant to sweat, water, and tear! 

4. Mascara!
The Lioele Volume & Curling Mascara
Will keep stubborn Asian lashes stay curled and volumized long after it has been applied.

5. Brows!
The Holika Holika Wonder Drawing 24 Hour Auto Eyebrow
Has a waxy formula that is waterproof, natural, and contains Vitamin E! . Its waxy type formula allows it to adhere to skin gently without smudging even through sweat and rain. Vitamin E was added to soothe sensitive skin types and nourish the hair follicle!

 Last but not least, Lips!

1. Lip Gloss!
The Jealousness Juicy Pearl Lip Gloss
Provides a neutral lip color and shine! It'll keep your lips moisturized all night! It  immerses your lips with essential vitamins and nutrients to keep them happy and healthy!

Create this sexy look, hashtag #prettyandcute, and let us know how it worked out for you below! 

Thursday, April 30, 2015

Summer means oily skin and acne EVERYWHERE!

  As Summer is approaching quickly, oily skin and acne are on the rise. Layers on layers of make-up wouldn't be the best choice when the sun is blaring and the air is humid. That just results in make-up running down your face. The solution to this would be taking care of your skin with the right products so that you don't have to deal with hiding behind a face full of make-up everyday! Here's a quick step by step skin care routine to get your face ready for summer!

Step 1: Cleanse Cleanse Cleanse!
Lioele A.C Control Mousse Cleanser: This cleanser is AMAZING! Perfect solution for trouble areas! It contains triclosan, salicylic acid, and azalaic acid which acts mildly to relieve redness. It also contains grapefruit peel extracts which soothes sensitive areas, so it isn't too harsh on the skin. In addition to that, this cleanser helps protect your skin from harmful environments and is suitable for all skin types! 

How to Use: Simply squeeze the product onto your palm and use fingers to rub mainly on the: forehead, both cheeks, and nose! Gently massage for at least 30 seconds then rinse with lukewarm water and pat your face dry with a soft towel!

Step 2: Peel Away Your Troubles!
Lioele Aroma Soft Peeling Gel: This product controls skin cells and impurities of the skin! It uses cellulose, an organic peeling substance that helps speed up the skin turnover cycle to make you skin clean and healthy. As a bonus it contains Vitamin A and E to promote skin softness!

How to Use: Apply gel to face and gently massage into skin. Let it sit on your face for 10 minutes then rinse and dry your face!

Step 3: Tighten Pores & Remove Excess Impurities! 
Etude House Skin [Mal:Gem] Fresh: This toner is hypoallergenic and promotes a clear skin complexion! It reduces oil production without over drying the skin. It moisturizes the skin, while still leaving a matte finish! 

How to Use: Gently apply all over face with a cotton ball! 

Step 4: Kill Those Pop Up Acne Spot On! 
Lioele A.C Control Trouble Spot Trouble Hunter: That's a fun one to say! This spot treatment works miracles! You'll see results the next morning. This Trouble Spot Trouble Hunter contains Citrus Unshiu Fruit Oil to help smoothen and calm effected areas! It also has Centella Asiatica Extract which aids in reducing redness and regeneration of skin!

How to Use: Simply just use the droplet to dispense product onto trouble spots! 

Step 5: Hydrate Without Over Flooding With Moisture! 
Holika Holika Aqua Max Sebum Control Moisture Cream: Last but not least, MOISTURIZE! This moisturizer is the perfect moisturizer for oily skin! It contains sebum control capsules that balances the moisture oil levels and tightens enlarged pores! 

How to Use: Scoop an adequate amount onto hands and gently apply all over the face! 

That concludes this Summer Skin Care Routine! A few extra item that are handy to have are:
Lioele A.C Control Trouble Patch: Which is perfect for treating irritated trouble areas, over night! They help prevent pimples before they pop up! 

How to Use: Put one patch on irritated spot,  leave on overnight, and remove in the morning!

Etude House Oil Control Film: Which soaks up excess oil from your face without smudging makeup or leaving behind residue! Perfect for those extra oily days! 

How to Use: Remove sheet from container and blot sheet gently on face to remove oil and shine!

Summer is the time to be care free and to have fun! Spending time in the sun, water, and sand are a must! Don't let troubled skin hold you back! All it takes is 20 minutes to take care of your skin! 

Thursday, January 15, 2015



Here at  ©prettyandcute, we believe that taking care of your skin is the #1 priority in beauty secrets. Your skin is the base before applying makeup; like a canvas. We all want our canvas to be smooth and beautiful so here are a few tips on how to achieve beautiful, flawless skin. Of course, you won't wake up the next morning and WA-LA! You have a flawless face, but we can guarantee with persistent and consistency in a matter of time, you will definitely see amazing results. 

Our skin definitely needs a little extra caring for. Whether you have oily, combination, or dry skin there is always something beneficial you can do to make it feel more elastic and healthy. The first key to achieve healthy, dewy and glowing skin is to drink lots of water, eating greens and having a good skin care routine. The products listed below are some of our favorites.


The Lioele Vita Juicy Foam Cleanser (Blueberry) is a great everyday cleanser for those with normal to dry skin because it leaves your skin super soft and moisturize after washing off all the dirt and makeup from a long day. Your skin will definitely thank you for not leaving it dry and cracky :) 

The Faceshop Herb Day 365 Cleansing Foam (Peach) is favorite among those with oily/combination skin because peach, not only does it tastes good it helps control the oil sebum in your skin, leaving your skin feeling normal yet refresh, the opposite of oily and greasy. 


Etude House Skin Mal:gem (Deep Moist) can be used both during the day or night depending on your schedule. This toner is great for those with normal/dry skin. All you need is to dap a cotton pad with a few drops of the product and swipe it in circular motion around your whole face after cleanser to add that extra moistness to your face!

Mizon Witch Hazel 90% Toner is one of our top selling toners. Why? Because its leaves your skin feeling hydrated yet oil-free after using it! Super light and feels like nothing when applying on your face after cleanser. A little of this product can go a long way. So for those with oily/combination skin, we definitely recommend giving this toner a try. 


The Face Shop Calendula Eden Essential Moisturize Essence is suitable for all skin type, however those with sensitive and dry skin can call this their holy grail essence! By using this essence, you're revitalizing your skin and soothing it. Keeping it calm and collected while in a matter of time, leaving your face spot free :)

ElishaCoy Snail Repairing Snail Essence is amazing for just about anyone! This essence is great for those with acne prone skin because it helps reduce acne scars as well as evening out your skin tone by brightening those areas. Not to mention, it helps prevent wrinkles and reduces wrinkles! Can we say OH HAIL SNAIL!?


Mizon Original Skin Energy Peptide 500 reduces fine lines while also increasing elasticity and moisturizing your skin. This product has a combination of enriched ingredients to help you achieve firmer skin. A few drops on the palm of your hands and lightly pat it all over your face and let the magic happen. 

Skin79 White Reviving Skin Radiance Solution helps brightens, tones, and moisturizes the skin. This ampoule is great for those with dark spots and highly pigmented areas that they want to get rid of. Your skin will look healthy and glowy in a matter of time when you use this product. 


Holika Holika Black Caviar Anti-Wrinkle Eye Cream is a great eye cream to target any signs of aging around the eyes. This product uses signature ingredients that prevents wrinkles while also reducing any sign of wrinkles. By applying a thin layer around the eye area, your eyes will not only feel hydrated and moisturized, it will also be protected by any external factors like UV rays and dehydration. 

ElishaCoy Skin Repairing Snail Eye Balm using its key ingredient, snail slime extract it will brighten and help with any wrinkles you may have as well as prevent it. This eye cream has a light consistency that can be use day or night and it quickly absorbs into your skin leaving a non-sticky finish. It doesn't stop there, it also reduces puffiness! 


Etude House Skim Mal:gem (emulsion) is an hypoallergenic emulsion that not only moisturize, but retain the moisture and has pore control properties. This emulsion is a 3-in-1 skin care product being a moisturizer, essence and a cream, creating a clear complexion for your skin with deep penetration leaving it hydrating and nourish. 

Skinfood Peach Sake Emulsion is a skin treatment great for those with oily/combination skin. This emulsion tighten pores while leaving your skin with a matte finish. Peach extract is enriched with vitamin C and will help with skin irritation while sake extract helps control the oil in your skin by regulating sebum production. Simply apply this emulsion on skin until fully absorbed 


Lioele Waterdrop Sleeping Pack is one of our all time favorite sleeping pack! This product is amazing and the results is almost instant. Apply this sleeping pack on at the end of your usual skin regimen and sleep with it on, its non-greasy and fast absorbing. By the time you wake up, simply just wash your face and say hello to your renew hydrated, super soft baby skin!
Holika Holika Pearly Blossom Cream contains Bulgarian rose water and rose essential oil leaving the skin rejuvenated and moisturize. This cream is light weight yet ultra rich that it will help retain moisture to your skin and keep it hydrated. 

The Korean skincare regimen might seem a little too hectic to keep up with, but we should all find the time to set a side 30 minutes a day to pamper our skin. The results will be all worth it in the end. You don't have to follow all 7 steps but follow as many as you can and your skin will thank you for making it more youthful and beautiful :) 

Tuesday, June 10, 2014

Skin79 Renewal! 

They never seem to dissatisfy us with their BB creams, that is right! SKIN79 did it again, this time renewing what seems to be the all time favorite BB cream for many, the VIP Gold and Hot Pink are now renewed to VIP Gold Super Plus and Hot Pink Super Plus & did I mentioned it is Paraben Free?! Better than before, you won't be disappointed! Let's get in dept with the new and upgraded product shall we?

Oh la la, did you say Gold?...

Yes, Gold & Caviar the perfect combo! Want more to love about this new and improved product? The Skin79 VIP Gold Super Plus BB cream now has a softer and nutritious application, which presents natural skin tone with a smooth finish! Not only will your skin feel soft and hydrated, with the upgraded Gold and Caviar ingredients in this beautiful bottle, it also creates a protective barrier to care for tired and damaged skin. More elasticity for your skin with a natural bounce! Isn't that amazing? Well, it doesn't stop here, there's more!

The VIP Gold Super Plus is great to wear all day! Maintaining even and clean coverage without darkening after application. You don't have to worry about those UVA/UVB rays hitting your beautiful faces, because this product is also upgraded with higher UV interception.

Improved UV protection, enhanced whitening properties, and upgraded wrinkle care will leave you with natural glowing, elastic skin!

Spice spice babyyyyy...

Oh hey girl hey! The renewed and upgraded version of this BB cream is a must have for those of you with dull and uneven skin! This BB cream has always been a must have for stressed and oily skin. Now with a matte finish melting formula, your skin will thank you for applying this BB cream onto your face! Best part? You don't feel oily or sticky and you can bet that it will maintain a clear and clean application on your skin without darkening all day long. That is right, ALL DAY LONG! 

The Skin79 Hot Pink Super Plus contains eco ingredients, like pink blooming complex and Acerola that helps with brightening, making your skin feel clean and clear! Better than the old formula, this BB cream is more natural. WOW! Who doesn't love applying makeup that looks more natural? We sure do, but hold on, there's more to this product. With the upgraded UV interception, your skin will feel the love with whitening and wrinkle improvements                                                                             making your skin feel more smooth and appear more                                                             radiant!


New packaging! 

Monday, November 4, 2013

Benefits of Out of the Ordinary Beauty Ingredients

For years, beauty enthusiasts and experts have worked hard and discovered hundreds of breakthroughs with ingredients you and I may find extremely out of the ordinary and even strange! However, these natural ingredients that will be soon mentioned are some of the most beneficial and full of nutrients for your well-being, particularly your skin. Take a read!

We all know that salmon is a very healthy choice when it comes to eating! By eating salmon, you are adding luster and softness to your complexion. 
Fish itself, particularly salmon has one of the richest concentrations of omega-3 acids which helps to nourish the body's production of inflammatory substances which help to decrease clogged pores, darkness in skin and the appearance of fine lines!

NOW, imagine if all those nutrients came in a form that is applied directly to the skin. One of the newest and most exciting lines has arrived to Pretty&Cute - the Skinfood Salmon Brightening collection. Choose from an eye cream or eye serum and see the results rapidly. The ingredient of Haloxyl strengthens skin and decreases hemoglobin production to prevent the formation of dark circles under the eyes. 

Snail Extract 
Say what? 

How could snail serum possibly improve human skin? The fact is that snails and humans share many of the same skin elements. The balance between collagen  and elastin in the skin of snails is almost the same to that of humans. When snails face hardship, they naturally produce a serum that is packed with antioxidants, anti-inflammatories, immune modulators, proteins, co-enzymes, and cell-communicating ingredients. This is the principle ingredient in snail creams and products.

Snails never have skin infections or inflammations. A snail can come across a blade and not experience any cuts. Snails never have any issues with the balance between their collagen or elastin components because of their ability to biologically produce the only solution in the world solely made for the objective of renewing skin and keeping it healthy.

Marine/Mammalian Placenta
Ok, now this one is just plain weird..  right?

Placenta facial creams and masks provide proof effect of skin rejuvenation, nourishing and treatment of problem skin. This type of product is perfect to be used by a teenager with acne problems, a woman who wishes to improve the appearance of wrinkles and a man with sensitive skin can quickly get rid of after shave skin inflammation. 

This special ingredient does not only provide you with a quick cosmetic effect, but also psychological satisfaction after the treatments because the results will be seen practically immediately. Placenta has been shown to reduce the appearance of wrinkles,  hydrate skin, reduce skin sagging, and reduce the appearance of freckles and blemishes.

Now that you're informed of some of the most natural and good-for-you ingredients, which will you take a look into? Do you know of any other "out of the ordinary" beauty ingredients? Let us know!